Bono At Hallmark
Bono and Hallmark.
By Chris Packham in the Pitch.
It’s a (Product) RED post.
Now, the campaign is finding expression in the medium of Hallmark greeting cards. So, (Happy Secretary’s Day)RED, impoverished people of the earth. As (PRODUCT)RED moves beyond its former glam mandate into the realm of things your mom might buy – we’re thinking Hallmark Cards, Hummel figurines and Osh Kosh B’Gosh jeans with elastic waistbands – Bono came to Kansas City very quietly last week to congratulate Kansas City’s favorite rich-spoiled-brat-held company on its new enterprise in the manufacture of philanthropic birth announcements.
More on Bono and U2:
• Bono Enjoys Not Knowing
• Bono Learns The Piano
• Bono and the Go-Betweens
• Voxer & Christie: One Love Story in Red
• The HotPress U2 Challenge
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