A New Irish Name & Branding
So the nameless company which owns Irish KC and several other sites, needs a new name. Something to reflect its place both in Information Technology and in Publishing.
The word oileán seems perfect with the requisite technological moniker suffixed, say Information Design. Oileán means ‘Island’ as Gaeilge and it brings to mind John Donne’s phrase ‘no man is an island’.
Oileán also refers to an area of raised and dry land surrounded by bog, and you’ll find it therefore in some Irish placenames which are nowhere near bodies of water.
Anyway that’s perfect because my bog has been giving me gip, of the damp kind, for well on a year now, and thus one of my favourite places in my gaf is the raised dry bit I sit on.
Obviously when you throw on the words Information Design you do end up with the useful but scary abbreviation OID. And that throws open your branding options.
People who work for you could be Humanoids. Perhaps you develop your own software package without that human touch to work for you - Android? And your company newsletter would naturally be Tabloid.
Instead of coffee or tea breaks, your company would take Steroid breaks. Take on some new work, and remove all the exciting blips and bugs until their work is, Devoid. And clients who are a pain in the ass would of course be Hemorrhoids (from there on classify as ‘Avoid’)
The important thing anyway, is that you are Self-emploid.
I hope you enjoid that. Or perhaps you’re annoid.
Hell, I troid.
Eolaí gan Fhéile:
A bit D4 on that last sentence, I fear. We must jabber soon.
An unfortunate coincidence, contextually forgiveable.