Irish Marketing Review 2006
One of my favourite podcasts is the Persuaders Marketing Podcast by Alex Gibson, and earlier this month The Persuaders posted their Irish Marketing Review of 2006.
I must admit I do find it hard to believe it became the No. 1 downloaded marketing podcast worldwide (based on the Apple iTunes directory) - as reported back in June but that’s probably because I live solely in the world of internet marketing, and The Persuaders covers every facet of marketing, offline as well as on.
If you do check out the top marketing podcasts in the world, on any list, you will see the Peruaders Marketing Podcast frequently feature highly.
The Irish Marketing review is a great listen because it covers so many stories that touch so much of Irish life - many of them you’ll recognize from Irish KC coverage.
Among the highs and lows of Irish marketing discussed in the review of 2006 are:
• Sky News pulling out of Ireland after very low figures
• Phantom FM coming on air
• Tayto selling but remaining Irish
• The Ryder Cup viewing figures being very low - peaked at 6m
• Ireland on Sunday rebrands as Mail on Sunday
• Lotto new campaign but still without online purchase option
• Lament for the demise of Teletext
• Google’s growth in Dublin - 500 jobs coming
• Dublin Coastal Devlopment viral video - remember
• Irish Broadband - The perfect Girlfriend in a Box
On a global scale:
• Podcasts worldwide passed Radio stations worldwide
• YouTube via Google - implications for democratization?
Coming in 2007
• Online - huge growth for Ireland?
• Rugby World Cup
• Irish General Election - May?
• Search Engine Conference
Some Thoughts by me
Girlfriend in a Box - Perfect? Do see - and yes there’s a boyfriend in a box there if that’s your cup of tea
The Ryder Cup to get a billion viewers? Myself, John Prendergast & Christy Moore didn’t believe it.
Ireland does seem to be quite a bit behind in some online regards like the world of Search, organic or ppc (pay-per-click), and this despite the proximity of Danny Sullivan
Most podcasts are more directly comparable to radio programmes not stations. For example, RTÉ Radio recently announced it publishes 30 podcasts each week - that’s 30 podcasts to one (or whatever grouping of RTE stations the podcasts come from). But then again in this information age the distinction between programme and station is at least blurred if not irrelevant.
YouTube doesn’t necessarily have to get one bit less democratic despite Google being a huge corporation - just like Blogger didn’t when Google bought it from Pyra Labs.
If you want to follow the Irish Election of 2007 - whenever it may be - just keep reading the Irish Election group blog
Tayto are the favourite imported crisp of Irish emigrants. I had two packets sent over for Christmas and scoffed within minutes of opening. Tayto remaining Irish is seen as important in the face of inroads from English crisps.
Disclosure
I know Alex quite well and remember him putting together his very first radio programmes. One of his earliest shows was about the change in store for St Patrick’s Day in Dublin as it was branded and converted into a multi-day festival.
When the web took off in Ireland in the mid-1990s, we were as excited as anybody and regularly discussed the implications for media and marketing. Thanks to podcasting it’s great for me that I can still hear Alex discuss those subjects over ten years later.
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