Boulevard Brewery Unfiltered Brown Ale
Kansas City’s Boulevard Brewing Co, Missouri’s second-largest brewery (after some outfit in St Louis) is planning— plans to roll out a new unfiltered brown ale in St. Louis around St. Patrick’s Day, starting with draught and moving to bottles, according to Bob Sullivan, of Boulevard in a report in St Louis Today
Stressing bartender relationships and consumer tastings, Boulevard plans to promote the beer locally with just a single billboard, a few print ads and sales pitches to bartenders.
I’m looking forward to trying this, as I like Boulevard’s Pale Ale and their Unfiltered Wheat a lot - though at this time of year I should point out that their spring seasonal “Irish Ale” is not my cup of tea.
Boulevard Brewing: Official Website • MySpace
See Also:
• 10th Annual Erin Go Bar Hoppin’ Pub Crawl
• St Patrick’s Day Brewery Tour Bus
• Irish Breakfast at Browne’s of KC, MO
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