Guinness US Packaging Makeover

Speaking of Guinness, Diageo just announced their draught cans and bottles in the US are getting are new look.

In a challenge to consumers to recognize their favourite stout, the logo will now appear on the back as well as the front, and it will be a streamlined modernized logo to attract streamlined modernized drinkers. Is that you? Also the Harp will be bigger, and Arthur's signature is changing to silver and moving to the bottom.

Somewhat controversially though, the white tops are changing to a 'more contemporary' black. Black is the new white? And the bases will now be silver fading into black, possibly emulating the creamy remnants of a Guinness pint after last orders when the lights have been turned off.